PIERRE, (KCCR) — South Dakota tourism officials are seeing more people looking to truly take in South Dakota. State Tourism Secretary Jim Hagen says more visitors to the state are taking more time to experience JOMO or the Joy of Missing Out…
Hagen says mobile “passports” developed by the Tourism Department are designed to get tourists off well-traveled roads….
While high visitor numbers is always a goal, it’s not the soul objective for Travel South Dakota…
Hagen sees rural tourism as a focus for years to come.
